Rebuilding Brand Foundations

Sinaran Bumi Unggul approached us to revamp their existing company profile, which needed a stronger brand presence and visual consistency. Using their previous version as a reference, we redesigned and rewrote the entire profile, refining the narrative, visual flow, and tone of voice. We also developed a clear branding guideline to ensure alignment across all future materials. Two tailored versions were produced to represent their distinct business units in construction and healthcare.